When a buyer finds your listing on one of the big portals, the page they land on has a lot going on. There's an automated estimate sitting next to your price, a row of similar homes underneath, mortgage ads down the side, and a contact button that doesn't always reach you. On Zillow, a buyer who asks about a home is often connected with whichever agent paid for that inquiry, and that may not be the agent who listed it.
A listing page is our answer to that. It's a small website for one home, with its own web address, built from the photos and media we shot. Here's what's on it and how it works.
What's on the page
The photos come first, since that's what buyers came to see. Below them are the 3D tour, the video, the drone shots and the floor plan, whichever ones were part of the shoot. Then come the details buyers want before they reach out, like beds, baths, square footage and price, and at the bottom, a way to contact you.
That's the whole page. There's no estimate second-guessing your price and no other listings competing for attention. Someone who opens the link sees the home and the agent selling it.
Your name, photo and brokerage are on it. We also style each page with one of our color palettes and typefaces to suit the house, so a cabin up near Ashton and a new build in Ammon don't end up looking alike.
Where the leads go
When a buyer asks for a showing or sends a question from the page, it goes straight to your inbox. The inquiry isn't sold, and it isn't passed along to another agent.
That matters more than it might seem. A buyer asking about one home is usually looking at others too, and an inquiry from your own listing is one of the best chances you'll get to start working with them.
Sharing it
Since the page has its own link, you can text it to a buyer, put it in your Instagram bio, drop it into an email, or print it on a sign rider.
Every listing page comes with a social kit as well. That's a set of announcement posts sized for Instagram, stories and Facebook, plus a print flyer for the counter at open houses, with a QR code that points back to the page. When the home goes pending or sells, you can change the status yourself, and the posts update to match.
What it costs and how to get one
A listing page is $69, one time, and the social kit is included. We'll also add a twilight edit to the shoot for free. The page stays up as long as the listing is on the market.
The easiest way to get one is to add it when you book your shoot. The booking form has a marketing step where you can choose it. If your shoot is already on the calendar, just let us know and we'll add it.
Once your photos are delivered, you send us a few details: your headshot, the listing link and your social accounts. We already have the photos and the tour, so we build the page from there, and you look it over before it goes live.
You can click through a finished one on our example listing page. The agents on it are Haley's two dogs, Prada and Chanel, but everything else works exactly the way yours would.
If you'd like a page for your next listing, we'd love to help.
